LUTZ | ABEL advises Price f(x) in EUR 23 Mio extension of series B-financing round
Founded in 2011, the Munich-based start-up provides a modular SaaS solution for price optimisation management (PO&M) and configure-price-quote (CPQ) for enterprises of any size. The extended investment was let by Digital + Partners, a European B2B technology growth investor and the management consulting firm Bain & Company. Talis Capital, the initial series A investor, followed with a raise, while it brings the series B-financing as a whole to EUR 48 million.
The new funding allows Price f(x) to further expand their platform capabilities, add new functionality, introduce several new products to the market and place a special focus on sales and marketing in 2020. The start-up expects continued global expansion through organic and partner-enabled growth as well as strategic developments. According to the company, Price f(x) could triple their valuation within the last 12 months.
LUTZ | ABEL VC experts assisted Price f(x) again in this financing round. Dr. Bernhard Noreisch and Jan-Phillip Kunz provided comprehensive legal advice.