The LUTZ | ABEL team, led by Jan-Phillip Kunz and Lars Henrik Dieball, advised Rebike and several shareholders throughout the entire transaction process, including corporate structuring, contract negotiations, and implementation.
As part of the transaction, founders Thomas Bernik and Sven Erger sold their shares in Rebike but will remain with the company as managing directors. The transaction brought Rebike more than ten million euros in fresh growth capital. The parties agreed not to disclose the purchase price.
Decathlon received legal advice on the transaction from White & Case. Other participating investors were advised by CMS.
Rebike was founded in 2018 as an online platform for high-quality used e-bikes and has since established itself as one of the leading providers of professionally refurbished premium e-bikes. Following a strategic realignment, Rebike now sources its vehicles primarily from corporate bike leasing programs and collaborates with all leading leasing providers in Germany. The refurbished e-bikes are sold both online and in-store.
Rebike and Decathlon have maintained a close partnership for about a year and a half. In this context, a shop-in-shop concept was developed, among other initiatives, whereby Rebike operates its own sales areas within Decathlon stores. There are currently four such locations in Germany, with additional openings—including one in Berlin at Alexanderplatz—already planned. By the end of the year, the concept is set to expand to at least ten stores, with plans for international expansion in the future.
Rebike currently employs around 150 people, about 100 of whom work at the refurbishment facility in Kempten in the Allgäu region. In the past fiscal year, the company generated revenue of more than 40 million euros. For the current year, Rebike plans to refurbish around 30,000 e-bikes and increase revenue to over 50 million euros.
With Decathlon Pulse’s investment, Rebike aims to further expand its market position and establish circular mobility as a sustainable business model in the European bicycle market in the long term.