LUTZ | ABEL is advising Bayern Kapital in connection with the merger of EGYM with the U.S. company Playlist Technologies

Jan-Phillip Kunz

Lars Henrik Dieball

15.01.2026 | Venture Capital / M&A

The merger creates a global fitness and wellness platform that combines software solutions, connected fitness equipment, digital booking platforms, and holistic wellness offerings. The transaction values the combined group at approximately $7.5 billion; in addition, approximately $785 million in fresh capital was raised from international investors.

EGYM is one of the leading providers of connected fitness solutions and works with a broad network of international investors, including Bayern Kapital.

Multi-billion-dollar U.S. merger: Fitness with Latham, Kirkland, and Jared Kushner | juve.de